Assouline The Legends Collection - Gucci: The Art of Silk

Assouline The Legends Collection Gucci: The Art of Silk is the first book dedicated entirely to the House’s legendary silk scarves—offering an unprecedented glimpse into the artistry, history, and cultural impact of one of fashion’s most iconic accessories.

With exclusive access to the Gucci Archive, housed in a 15th-century Florentine palazzo, this beautifully crafted volume traces the evolution of Gucci’s silk scarves—from their origin story to their reinvention under visionary creative directors including Tom Ford, Frida Giannini, Alessandro Michele, and Sabato De Sarno.

Through never-before-seen imagery and behind-the-scenes views of Gucci’s ateliers, readers will uncover how these scarves have shaped, and been shaped by, the House’s legacy. From the Gucci family’s ambition to emulate the Medici, to the enduring influence of Renaissance Florence and the House’s deep roots in artisanal craftsmanship, the book captures the soul of silk through the lens of heritage and innovation.

Also featured is an exclusive preview of “90x90,” a bold new project showcasing nine limited-edition scarves created by thirty-eight contemporary artists—underscoring the lasting connection between fashion and fine art.

Encased in a slipcase and cover adorned with Gucci’s iconic “Flora” print—hand-painted with 43 varieties of flowers, plants, and insects in 37 colors—this lavishly illustrated volume is a celebration of beauty, legacy, and design. With photography spanning Florence, Milan, and Como, Gucci: The Art of Silk is both a visual feast and a definitive chronicle of a timeless accessory, and the people who create and wear it.